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Hi, I’m James.

<aside> <img src="/icons/coffee_blue.svg" alt="/icons/coffee_blue.svg" width="40px" /> Head of Generative AI / Chief Data Strategy Officer at M&C Saatchi

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Get in touch:

<aside> <img src="/icons/mail_blue.svg" alt="/icons/mail_blue.svg" width="40px" /> LinkedIn or Twitter

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Read / browse / listen / download :

<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Inside Supermarkets’ Supermarketing

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> **Will AI ‘nudges’ transform how people eat – or just creep them out?**

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> In a noisy world of tech, sometimes, simplicity is the way

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Personalisation with a point

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Agencies have their say on Goldman Sachs’s ‘AI is all hype’

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Subscriptions work for software, but fail for food and drink

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> The creative world of sound

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Does AI mean all change?

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> [Who should be the head of generative AI - MIT Sloan School of Management](https://mitsloan.mit.edu/ideas-made-to-matter/who-should-be-head-generative-ai-and-what-they-should-do?)

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Embracing AI: Go from the 'what ifs' to the 'let's see.' - The Drum

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> AI Strategy: Unlocking New Insights for Strategists - LBBOnline

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<aside> <img src="/icons/slideshow-play_blue.svg" alt="/icons/slideshow-play_blue.svg" width="40px" /> Creative Possibilities with AI (On request)

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<aside> <img src="/icons/slideshow-play_blue.svg" alt="/icons/slideshow-play_blue.svg" width="40px" /> New Opportunities in AI for Talent and Influencers (On request)

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<aside> <img src="/icons/slideshow-play_blue.svg" alt="/icons/slideshow-play_blue.svg" width="40px" /> AI in Practice for CMOs (On request)

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<aside> <img src="/icons/slideshow-play_blue.svg" alt="/icons/slideshow-play_blue.svg" width="40px" /> AI in Practice for Marketing and Media Procurement (On request)

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<aside> <img src="/icons/slideshow-play_blue.svg" alt="/icons/slideshow-play_blue.svg" width="40px" /> Data Storytelling: The Orator and The Analyst (On request)

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<aside> <img src="/icons/conversation_blue.svg" alt="/icons/conversation_blue.svg" width="40px" /> Leading Responsible AI - The Intellectual Forum 2024 - Jesus College Cambridge

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<aside> <img src="/icons/meeting_blue.svg" alt="/icons/meeting_blue.svg" width="40px" /> CreatorIQ Connect : Unveiling Future Marketing Trends

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Agency AI Capabilities: Standing Out to Clients - The Drum

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Why AI Changed “Everything and Nothing”- LBBOnline

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<aside> <img src="/icons/preview_blue.svg" alt="/icons/preview_blue.svg" width="40px" /> Data - The Future of Marketing in a Privacy-first Landscape -Think with Google

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<aside> <img src="/icons/conversation_blue.svg" alt="/icons/conversation_blue.svg" width="40px" /> Leading Responsible AI - The Intellectual Forum 2023 - Jesus College Cambridge

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Memorable Numbers - The Drum

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Data That Delights: A New Perspective - LBBOnline

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Data and Decisions - Corinium Intelligence

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<aside> <img src="/icons/meeting_blue.svg" alt="/icons/meeting_blue.svg" width="40px" /> Innovation in Data 2023: The DMA

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<aside> <img src="/icons/preview_blue.svg" alt="/icons/preview_blue.svg" width="40px" /> Open House Training - Unveiling Data Insights

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Marketers, don’t just collect data on your customers, talk to them - The Drum

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<aside> <img src="/icons/meeting_blue.svg" alt="/icons/meeting_blue.svg" width="40px" /> CX and Media Summit 2022 - The Drum

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<aside> <img src="/icons/drafts_blue.svg" alt="/icons/drafts_blue.svg" width="40px" /> Costa Coffee toasts digital loyalty revamp - The Drum

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<aside> <img src="/icons/trophy_yellow.svg" alt="/icons/trophy_yellow.svg" width="40px" />

Costa Coffee - From Generosity Comes Loyalty - Marketing Society

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<aside> <img src="/icons/trophy_yellow.svg" alt="/icons/trophy_yellow.svg" width="40px" /> IKEA Family - Win a Cosy Glow - Best Loyalty and CRM - DMA

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<aside> <img src="/icons/trophy_yellow.svg" alt="/icons/trophy_yellow.svg" width="40px" /> Invesco - Times Change - DMA

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<aside> <img src="/icons/trophy_yellow.svg" alt="/icons/trophy_yellow.svg" width="40px" /> Post Office Travel Money - Currency Deals - IPA Effectiveness

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Pico ventures:

<aside> <img src="/icons/rocket_orange.svg" alt="/icons/rocket_orange.svg" width="40px" /> Tiny investments in teams with big ideas making data useful.

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